Marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. Stacking up Seven percent of personal luxury goods sales are made via ecommerce today, … Digital IQ Index: Retail Banking, Europe 2019. This study attempts to quantify the digital competence of 83 Fashion brands weaknesses, helping managers achieve greater return on incremental investment. Digital marketing leaders should use Gartner’s email benchmarks to keep a pulse on the successful strategies and priorities of leading brands in and out of their industry. But without scaled copromotion from retailers, the onus is on fast-moving consumer goods brands to take an active role in strategies across Amazon, Google and social platforms. Data show that China’s population increased by 4. Amazon continues to encroach on new categories, expand fulfillment capabilities and conquer other retailers’ visibility on Google, placing pressure on all retailers to evolve and specialize. Luxury brands are focusing on lower-funnel digital investments as the importance of DTC commerce increases, but economic uncertainty threatens future growth. The Financial Services Digital IQ Index scored each financial institution along four key factors: website, digital marketing, mobile and social media. rANK BrAND DIGITAL IQ 1 140 rANK BrAND DIGITAL IQ 2 139 3 133 4 131 5 130 6 128 7 127 8 125 … Digital IQ Index - Ranking The Brands Published: 19 January 2022 Summary. Building a Genius Marketing Analytics Organization. The same largely holds true today, with some exceptions (agribusiness and mining have fallen behind). L2's chief products are their Digital IQ Index benchmarks, of which they publish 25+ per year, along with in-depth, trend-specific reports.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |